Order analytics
Order Analytics refreshes automatically and shows key order performance indicators for any date range you choose.What you can see
| Metric | Description |
|---|---|
| Total orders | All orders in the selected period |
| Completed orders | Orders that reached a paid or delivered state, with completion rate (%) |
| Pending orders | Orders still in progress |
| Cancelled orders | Orders cancelled, with cancellation rate (%) |
| Total revenue | Sum of completed order values |
| Revenue by hour | How revenue is distributed across each hour of the day |
| Average order value | Total revenue divided by completed order count |
| Order status breakdown | Visual split across all order statuses |
Filtering and refreshing
Select a date range
Use the preset selector to pick Today, Yesterday, Last 7 days, Last 30 days, or set a custom start and end date.
Filter by branch
If your account has multiple branches, use the branch selector to focus on one location or view across all.
Staff need the Show Order Analytics permission to access this dashboard. If you cannot see Order Analytics in the Reports menu, ask your manager to check your role permissions.
Menu analytics
Menu Analytics tracks how customers interact with your online menu — what they view, what they click on, and how long they spend. You can also configure what data is collected and how long it is kept.What you can see
| Metric | Description |
|---|---|
| Page views | Number of times your online menu was opened |
| Item interactions | Clicks or taps on individual menu items |
| Time spent | Average time customers spend browsing, in seconds |
| Device info | Types of devices customers use (if device tracking is enabled) |
| Referrer | Where customers arrived from — a link, social media post, etc. (if referrer tracking is enabled) |
| UTM parameters | Campaign source, medium, and name from marketing links (if UTM tracking is enabled) |
| Location | Approximate customer location (if location tracking is enabled) |
Viewing analytics
Exporting menu analytics data
Privacy and tracking settings
You control exactly what data the menu analytics system collects. To adjust these settings, open the Settings panel within Menu Analytics.| Setting | What it does |
|---|---|
| IP address tracking | Enable or disable recording visitor IP addresses. When enabled, you can also turn on IP anonymization to store only a partial address. |
| Device info tracking | Enable or disable recording device type and browser details. |
| Location tracking | Enable or disable approximate location data derived from the visitor’s connection. |
| Referrer tracking | Enable or disable capturing the URL or source that sent the visitor to your menu. |
| UTM parameter tracking | Enable or disable capturing campaign tags from marketing links. |
| Session timeout | How many minutes of inactivity before a visit is counted as a new session. |
| Data retention | How many days of analytics data to keep before automatic deletion. |
| Excluded IPs | IP addresses to ignore (e.g., your own office connection). |
| Excluded user agents | Browser or app identifiers to exclude from counts. |