> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ofatoura.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Order and Menu Analytics

> Monitor real-time order performance metrics and track customer behavior on your online menu, all from the web admin dashboard.

Order Analytics gives you a live view of how your orders are performing — volume, revenue, and timing — while Menu Analytics tracks how customers browse your online menu. Both dashboards are in **Reports** in the web admin.

## Order analytics

Order Analytics refreshes automatically and shows key order performance indicators for any date range you choose.

### What you can see

| Metric                 | Description                                                             |
| ---------------------- | ----------------------------------------------------------------------- |
| Total orders           | All orders in the selected period                                       |
| Completed orders       | Orders that reached a paid or delivered state, with completion rate (%) |
| Pending orders         | Orders still in progress                                                |
| Cancelled orders       | Orders cancelled, with cancellation rate (%)                            |
| Total revenue          | Sum of completed order values                                           |
| Revenue by hour        | How revenue is distributed across each hour of the day                  |
| Average order value    | Total revenue divided by completed order count                          |
| Order status breakdown | Visual split across all order statuses                                  |

### Filtering and refreshing

<Steps>
  <Step title="Open Order Analytics">
    Go to **Reports** in the left menu and select **Order Analytics**.
  </Step>

  <Step title="Select a date range">
    Use the preset selector to pick **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, or set a custom start and end date.
  </Step>

  <Step title="Filter by branch">
    If your account has multiple branches, use the branch selector to focus on one location or view across all.
  </Step>

  <Step title="Review the metrics">
    The dashboard updates automatically. You can also click the refresh button at any time to pull the latest data.
  </Step>
</Steps>

<Note>
  Staff need the **Show Order Analytics** permission to access this dashboard. If you cannot see Order Analytics in the Reports menu, ask your manager to check your role permissions.
</Note>

***

## Menu analytics

Menu Analytics tracks how customers interact with your online menu — what they view, what they click on, and how long they spend. You can also configure what data is collected and how long it is kept.

### What you can see

| Metric            | Description                                                                                      |
| ----------------- | ------------------------------------------------------------------------------------------------ |
| Page views        | Number of times your online menu was opened                                                      |
| Item interactions | Clicks or taps on individual menu items                                                          |
| Time spent        | Average time customers spend browsing, in seconds                                                |
| Device info       | Types of devices customers use (if device tracking is enabled)                                   |
| Referrer          | Where customers arrived from — a link, social media post, etc. (if referrer tracking is enabled) |
| UTM parameters    | Campaign source, medium, and name from marketing links (if UTM tracking is enabled)              |
| Location          | Approximate customer location (if location tracking is enabled)                                  |

### Viewing analytics

<Steps>
  <Step title="Open Menu Analytics">
    Go to **Reports** and select **Menu Analytics**.
  </Step>

  <Step title="Pick a period">
    Choose **Today**, **Last 7 days**, **Last 30 days**, or a custom date range.
  </Step>

  <Step title="Select a branch">
    Use the branch selector to view analytics for a specific location.
  </Step>

  <Step title="Review the dashboard">
    The metrics panel shows page views, item interactions, and time spent for the selected period.
  </Step>
</Steps>

### Exporting menu analytics data

<Steps>
  <Step title="Choose export format">
    Click the **Export** button and select **CSV** or **JSON**.
  </Step>

  <Step title="Choose detail level">
    Select **Summary** for aggregated totals or **Detailed** for row-level records.
  </Step>

  <Step title="Download the file">
    The file downloads immediately to your browser.
  </Step>
</Steps>

### Privacy and tracking settings

You control exactly what data the menu analytics system collects. To adjust these settings, open the **Settings** panel within Menu Analytics.

| Setting                | What it does                                                                                                                               |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| IP address tracking    | Enable or disable recording visitor IP addresses. When enabled, you can also turn on **IP anonymization** to store only a partial address. |
| Device info tracking   | Enable or disable recording device type and browser details.                                                                               |
| Location tracking      | Enable or disable approximate location data derived from the visitor's connection.                                                         |
| Referrer tracking      | Enable or disable capturing the URL or source that sent the visitor to your menu.                                                          |
| UTM parameter tracking | Enable or disable capturing campaign tags from marketing links.                                                                            |
| Session timeout        | How many minutes of inactivity before a visit is counted as a new session.                                                                 |
| Data retention         | How many days of analytics data to keep before automatic deletion.                                                                         |
| Excluded IPs           | IP addresses to ignore (e.g., your own office connection).                                                                                 |
| Excluded user agents   | Browser or app identifiers to exclude from counts.                                                                                         |

<Warning>
  Reducing the data retention period permanently deletes older records. Lower it only when you are sure you no longer need the historical data.
</Warning>

<Tip>
  Add your restaurant's own IP address to the excluded IPs list so that staff browsing the menu during setup or training does not inflate your customer visit counts.
</Tip>

***

## Related

* [Sales, Item, and Category Reports](/reports/sales-item-category)
* [Reports and Analytics Overview](/reports/index)
* [Configuring the Customer Site](/online-ordering/customer-site-settings)
* [Dashboard Overview](/dashboard/index)